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<channel>
	<title>in a rush</title>
	<atom:link href="http://robrusher.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://robrusher.com</link>
	<description>experience is everything</description>
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	<language>en</language>
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		<title>No one is moving from Flex to HTML5</title>
		<link>http://robrusher.com/2012/04/11/no-one-is-moving-from-flex-to-html5/</link>
		<comments>http://robrusher.com/2012/04/11/no-one-is-moving-from-flex-to-html5/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 17:35:55 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[AIR]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe AIR]]></category>
		<category><![CDATA[Adobe Flex]]></category>
		<category><![CDATA[Apache Flex]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[future of Flex]]></category>
		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=356</guid>
		<description><![CDATA[<h1>UPDATE:</h1>
<p>You can&#8217;t make this stuff up. Someone sent me a couple of great graphics supporting my assertion. So please respond with anything that supports the contrary.</p>
<p><strong>Update:</strong></p>
<p>After getting a little splashback from some of my friends and colleagues, &#8230;</p>]]></description>
			<content:encoded><![CDATA[<h1>UPDATE:</h1>
<p>You can&#8217;t make this stuff up. Someone sent me a couple of great graphics supporting my assertion. So please respond with anything that supports the contrary.</p>
<p><strong>Update:</strong></p>
<p>After getting a little splashback from some of my friends and colleagues, I thought that I&#8217;d add a little supporting evidence to my assertions.</p>
<p><strong>&#8220;Moving&#8221; to HTML5 at this point is senseless gambling.</strong></p>
<p>I’m not just blowing smoke up your pipe here either. Open your browsers to <a title="HTML5 Browser Support Test" href="http://html5test.com" target="_blank">HTML5test.com</a> and see for yourself. Come on&#8230; go ahead and do it!</p>
<p>The HTML5 support score on latest Windows 7 browsers that I have: IE 138; FF 330; Chrome 400. And then on the Mac OSX 10.6 that I have; Safari 319; FF 340; Chrome 400. That makes Chrome our top student with a whopping 80%. And I&#8217;m what many would call an &#8220;Advanced User.&#8221; Expect less from the general public.</p>
<p>Last I checked, <strong>80% was a low &#8220;B-&#8221;</strong>. And with over <strong>50% of</strong> the browser usage coming from <strong>browsers</strong> that <strong>have failing scores</strong>, you can see why I would not recommend HTML5 except in specific edge cases. <em>And you thought IE6 was bad!</em> (Browser stats from <a title="w3schools browser usage statistics" href="http://www.w3schools.com/browsers/browsers_stats.asp" target="_blank">w3schools.com</a>)</p>
<p>As a mobile or web developer, <strong>adding HTML5 to your list of skills is imperative</strong>. But with the severe lack of consistent support, moving an enterprise development project to <strong>HTML5 now is purely experimental</strong> or an exercise in ego.</p>
<p>If you think I&#8217;m wrong, please provide supporting evidence and I&#8217;ll gladly educate myself.</p>
<hr />
<p>&nbsp;</p>
<h1>Original Post:</h1>
<p><img class="alignright size-full wp-image-386" title="chair-150x150" src="http://robrusher.com/wp-content/chair-150x150.jpg" alt="" width="150" height="150" /></p>
<p>The fear, uncertainty and doubt (FUD) is being slung around by profiteers like folding chairs at a <a title="World Westling Entertainment" href="http://www.wwe.com/" target="_blank">WWE</a> event. The haters are still being haters. Nothing new there. But now I see JavaScript companies&#8217; desperate pleas for <a title="Flex development " href="http://www.on3solutions.com/software-development/flex-developers/" target="_blank">Flex developers</a> to start using their <a title="HTML5 Development" href="http://www.on3solutions.com/software-development/html5-developers/" target="_blank">HTML5</a> software.<br />
The context is all wrong here.  Very, very few Flex developers have shifted, moved, changed over, or whatever you want to call it&#8230; to <a title="HTML5 Development" href="http://www.on3solutions.com/software-development/html5-developers/" target="_blank">HTML5</a> (or anything else JS-based.)</p>
<p>&nbsp;</p>
<h2>There is not a move to HTML5</h2>
<p>I will go as far as to say that there is not a move to <a title="HTML5 Development" href="http://www.on3solutions.com/software-development/html5-developers/" target="_blank">HTML5</a>. The simple fact is that, <strong>developers are being developers</strong>. No matter the background, we are always trying to broadening our skill sets. This includes <a title="HTML5 Development" href="http://www.on3solutions.com/software-development/html5-developers/" target="_blank">HTML5</a> since it started showing up a few years ago. For anyone to imply, or state outright, that there is some mass exodus from <a title="Flex development " href="http://www.on3solutions.com/software-development/flex-developers/" target="_blank">Flex</a> is completely false!</p>
<p>The reality is still the same, Flash Player is still the most consistent cross-browser, cross-OS, and cross-device platform for software development.</p>
<p>It doesn&#8217;t matter if you are building business software or games, with one technology you are able to build for the desktop, Internet Explorer, Chrome, Firefox, Safari, <a title="Android development" href="http://www.on3solutions.com/software-development/android-developer/" target="_blank">Android</a>, <a title="iPad developer" href="http://www.on3solutions.com/software-development/ipad-developer/" target="_blank">iPad</a>, <a title="iPhone development" href="http://www.on3solutions.com/software-development/iphone-development/" target="_blank">iPhone</a>, Blackberry and Internet TVs.</p>
<p><a href="http://robrusher.com/wp-content/headache.jpg"><img class="alignleft size-full wp-image-422" title="headache" src="http://robrusher.com/wp-content/headache.jpg" alt="" width="250" height="201" /></a>What most haters fail to realize is how nice it is to go through your bug list and not find ANY bugs that are browser/platform specific. <strong>The only bugs I have, are actual bugs that I can fix.</strong> Not browser support related issues that you have no control over. For the first time in years I had to deal with browser specific issue when our <a title="On3 User Experience Design Agency" href="http://www.on3solutions.com/" target="_blank">On3</a> client embedded the application in a <a title="JavaServer Faces" href="http://www.oracle.com/technetwork/java/javaee/javaserverfaces-139869.html" target="_blank">JSF</a>, <a title="JavaServer Pages Standard Tag Library" href="http://www.oracle.com/technetwork/java/jstl-137486.html" target="_blank">JSTL</a>, <a title="Oracle Application Development Framework" href="http://www.oracle.com/technetwork/developer-tools/adf/overview/index.html" target="_blank">ADF</a> container. It reminded me of how good I have it. I don&#8217;t have to deal with this headache on a daily basis. In fact, it was one of the complete joys that drove me from building <a title="DHTML is what makes AJAX and HTML5 work" href="http://en.wikipedia.org/wiki/Dynamic_HTML" target="_blank">DHMTL</a> development to Flex development.</p>
<p>So, the next time someone says, &#8220;Flex is dead&#8221; or &#8220;Everyone is moving to <em>&lt;insert tech here&gt;,</em>&#8221; take it with a grain of salt. In all likely hood, they have a hidden agenda.</p>
<p>&nbsp;</p>
<p>Thank you Moai for this great graphic on the <a title="HTML5 Hype vs. Reality" href="http://getmoai.com/images/banners/mobilegaming-html5-vs-alternatives-011112-moai.jpg">HTML5 Hype vs. Reality</a>.</p>
<p><a href="http://robrusher.com/wp-content/mobilegaming-html5-vs-alternatives-011112-moai.jpg"><img class="alignnone size-full wp-image-433" title="mobilegaming-html5-vs-alternatives-011112-moai" src="http://robrusher.com/wp-content/mobilegaming-html5-vs-alternatives-011112-moai.jpg" alt="" width="720" height="3699" /></a></p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Reasons Why My Tweets are Better than Yours</title>
		<link>http://robrusher.com/2012/04/04/5-reasons-why-my-tweets-are-better-than-yours/</link>
		<comments>http://robrusher.com/2012/04/04/5-reasons-why-my-tweets-are-better-than-yours/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 18:10:16 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[Best Practise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=338</guid>
		<description><![CDATA[<h1><a title="Twitter" href="http://www.twitter.com" target="_blank"><img class="alignright" title="Twitter" src="https://si0.twimg.com/a/1333470865/images/logos/full_logo_blue.png" alt="" width="200" height="37" /></a>Writing good tweets is an art form.</h1>
<p>Some tweeters use &#8220;<a title="25 Most Controversial Tweets" href="http://www.complex.com/tech/2011/08/the-25-most-controversial-tweets-of-summer-2011" target="_blank">Shock &#8216;n Awe</a>&#8221; and others <a href="http://www.happyplace.com/12867/the-50-funniest-tweets-of-2011" target="_blank">use humor</a> (that&#8217;s humour for my Canadian friends.)</p>
<p><em>OT: Should I call them &#8220;tweeters&#8221; or &#8220;twits&#8221;?</em></p>
<p>Never mind, let&#8217;s talk about some of &#8230;</p>]]></description>
			<content:encoded><![CDATA[<h1><a title="Twitter" href="http://www.twitter.com" target="_blank"><img class="alignright" title="Twitter" src="https://si0.twimg.com/a/1333470865/images/logos/full_logo_blue.png" alt="" width="200" height="37" /></a>Writing good tweets is an art form.</h1>
<p>Some tweeters use &#8220;<a title="25 Most Controversial Tweets" href="http://www.complex.com/tech/2011/08/the-25-most-controversial-tweets-of-summer-2011" target="_blank">Shock &#8216;n Awe</a>&#8221; and others <a href="http://www.happyplace.com/12867/the-50-funniest-tweets-of-2011" target="_blank">use humor</a> (that&#8217;s humour for my Canadian friends.)</p>
<p><em>OT: Should I call them &#8220;tweeters&#8221; or &#8220;twits&#8221;?</em></p>
<p>Never mind, let&#8217;s talk about some of the things you can do to make the most of Twitter.<br />
Just like the subject line to an email, each tweet should get to the point very quickly. In fact, many of us read email in the same way we read tweets (only the first 140 characters.)</p>
<p>Lets face it, if you&#8217;re not Lady Gaga or Justin Bieber, getting a bunch of people interested in what you have to say doesn&#8217;t come easy. But with a little advice on the subtlety of tweeting, you can grow your followers with fellow twits that are actually interested in what you have to say.</p>
<h3>Here are 5 things you can do to get more followers that matter:</h3>
<div class="list check grey">
<ul>
<li><strong>RTability:</strong> Limit your characters to 120 to make retweets (RTs) easier</li>
<li><strong>Hashtags are themes:</strong> Have a theme or three that you tweet about regularly because people follow you based on like interests</li>
<li><strong>Relevance is key:</strong> Be helpful or controversial or witty</li>
<li><strong>Link Interest:</strong> Tweets with links should tease or pose a question that promotes the follower to click the link</li>
<li><strong>Before you hit send:</strong> Review the tweet for better or fewer words</li>
</ul>
<p></div><br />
Get more advice on twitter:</p>
<p><a class="twitter-follow-button" href="https://twitter.com/robrusher">PCMag Article &#8220;How to Get More Twitter Followers &#8211; The Right Way&#8221;<br />
<img class="alignnone" title="Follow me on twitter" src="https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcQW5oQr7u4wEjmlmbuevzjXZgkqx0SHDg781ItLUuxPt7aBx-Yl" alt="" width="261" height="193" /></a></p>
]]></content:encoded>
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		<item>
		<title>Adobe Flash Player licensing doesn&#8217;t apply to you!</title>
		<link>http://robrusher.com/2012/03/29/adobe-flash-player-licensing/</link>
		<comments>http://robrusher.com/2012/03/29/adobe-flash-player-licensing/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 16:08:06 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[announcement]]></category>
		<category><![CDATA[dead]]></category>
		<category><![CDATA[domain memory]]></category>
		<category><![CDATA[Flash Player]]></category>
		<category><![CDATA[game developer]]></category>
		<category><![CDATA[gamer]]></category>
		<category><![CDATA[Stage3D]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=339</guid>
		<description><![CDATA[<p><img class="alignright" title="Chinese Whispers" src="http://www.cartoonstock.com/newscartoons/cartoonists/for/lowres/forn31l.jpg" alt="" width="361" height="400" />Let me start with the punch line: <strong><span style="color: #ff0000;"><em>Adobe&#8217;s announcement only applies to browser-based applications that use domain memory IN COMBINATION WITH hardware accelerated Stage3D in Flash Player</em></span></strong></p>
<p>If you don&#8217;t know what these features are, this announcement does not effect you.&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Chinese Whispers" src="http://www.cartoonstock.com/newscartoons/cartoonists/for/lowres/forn31l.jpg" alt="" width="361" height="400" />Let me start with the punch line: <strong><span style="color: #ff0000;"><em>Adobe&#8217;s announcement only applies to browser-based applications that use domain memory IN COMBINATION WITH hardware accelerated Stage3D in Flash Player</em></span></strong></p>
<p>If you don&#8217;t know what these features are, this announcement does not effect you.</p>
<div class="button-wrap "><div class="blue button "><a href="http://www.adobe.com/devnet/flashplayer/articles/premium-features.html" target="_blank">Read the official announcement</a></div></div>
<p>It&#8217;s funny to me how a simple statement gets construed when passed on to even one person. This phenomenon is called  Chinese Whispers. Unfortunately, in our fast paced world, we don&#8217;t actually pay attention enough to prevent this from happening nor the erroneous blow back regarding the Chinese Whispers. As many of you know, I work with several Adobe products. So I follow them closely and hopefully understand their direction better than most. So let&#8217;s clear this up.</p>
<p>Yesterday, Adobe announced that they are adding a licensing component to 2 specific features of Flash Player for developers.</p>
<p>This <strong>does not</strong> effect you if:</p>
<div class="list check blue"></p>
<ul>
<li>You create anything using Adobe AIR including the use of Stage3D and domain memory</li>
<li>You create anything for mobile devices using Adobe AIR including the use of Stage3D and domain memory</li>
<li>You create anything for the browser in Flash Player that use Stage3D</li>
<li>You create anything for the browser in Flash Player that use domain memory</li>
</ul>
<p></div>
<p><strong>This only effects you if:</strong></p>
<div class="list arrow blue"></p>
<ul>
<li>You create browser-based applications that use domain memory<strong> in combination with</strong> hardware accelerated Stage3D in Flash Player <strong>AND </strong>the revenue for the application is $50,000 or higher</li>
</ul>
<p></div>
<p>The licencing is very clear that it is for two (2) specific features used in combination that are most likely to be used by game developers. The features are domain memory and hardware accelerated Stage3D.</p>
<p>It is important to note that games and applications using either hardware-accelerated Stage3d <strong>OR</strong> domain memory individually <strong>do not</strong> require a license.</p>
<p>Game developers, before you get all WoW on Adobe, be sure to read the whole announcement and make sure that it does apply to you. And if it does apply to you&#8230; congratulations of creating a successful game!</p>
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		<slash:comments>12</slash:comments>
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		<item>
		<title>Video from 360&#124;Flex 2011 on Flex Localization with BabelFx</title>
		<link>http://robrusher.com/2012/01/12/video-from-360flex-2011-on-flex-localization-with-babelfx/</link>
		<comments>http://robrusher.com/2012/01/12/video-from-360flex-2011-on-flex-localization-with-babelfx/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:50:38 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[360|Flex]]></category>
		<category><![CDATA[Best Practise]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[apache]]></category>
		<category><![CDATA[BabelFx]]></category>
		<category><![CDATA[i18n]]></category>
		<category><![CDATA[l10n]]></category>
		<category><![CDATA[localization]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=320</guid>
		<description><![CDATA[<p>One of my presentations on <a title="Pain Free Flex Localization" href="http://zaa.tv/2012/01/360flex-denver-2011-pain-free-flex-localization/" target="_blank">Flex Localization with BabelFx</a> was recorded at <a href="http://www.360flex.com" target="_blank">360&#124;Flex</a> in 2011. <a href="http://www.zaa.tv" target="_blank">Zaa.tv</a> recorded a bunch of the sessions at this event and they have recently posted the videos for free.<br />
So if you missed 360&#124;Flex, you &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>One of my presentations on <a title="Pain Free Flex Localization" href="http://zaa.tv/2012/01/360flex-denver-2011-pain-free-flex-localization/" target="_blank">Flex Localization with BabelFx</a> was recorded at <a href="http://www.360flex.com" target="_blank">360|Flex</a> in 2011. <a href="http://www.zaa.tv" target="_blank">Zaa.tv</a> recorded a bunch of the sessions at this event and they have recently posted the videos for free.<br />
So if you missed 360|Flex, you will find several of the presentation (including mine) very helpful in your quest for mastering Apache Flex development.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Tips for submitting to &#8220;Call for Papers&#8221;</title>
		<link>http://robrusher.com/2011/11/16/tips-for-submitting-to-call-for-papers/</link>
		<comments>http://robrusher.com/2011/11/16/tips-for-submitting-to-call-for-papers/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:22:53 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[Best Practise]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=330</guid>
		<description><![CDATA[<p>I often get asked, &#8220;How did you get to where you are?&#8221; To which I respond, &#8220;Mediocrity?&#8221;</p>
<p>The real answer&#8230; public speaking, community involvement, not sucking at what I do and genuinely enjoying my work.</p>
<p>Now, I can&#8217;t help you &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I often get asked, &#8220;How did you get to where you are?&#8221; To which I respond, &#8220;Mediocrity?&#8221;</p>
<p>The real answer&#8230; public speaking, community involvement, not sucking at what I do and genuinely enjoying my work.</p>
<p>Now, I can&#8217;t help you with all these topics. But I can give you some advice on getting start with being recognized. Start submitting to speak at conferences. Conference organizers love new faces. Start with smaller conferences and user groups to build your skill.</p>
<p>Here are a few tips you should find helpful when submitting:</p>
<ul>
<li>Be authentic! Your peers need real-world scenarios they can use. Give original presentation ideas that focus on knowledge transfer, with engaging and relevant examples.</li>
</ul>
<ul>
<li>Include as much detail about the planned presentation as possible. The more they know about what you plan to present and why it matters, the better.</li>
</ul>
<ul>
<li>Keep it free of marketing.</li>
</ul>
<ul>
<li>Keep the audience in mind: they’re forward-minded, professional, and already pretty smart.</li>
</ul>
<ul>
<li>Clearly identify the level of the talk: is it for beginners to the topic, or for gurus? What knowledge should people have when they come to the presentation?</li>
</ul>
<ul>
<li>Give it a simple and straightforward title or name—fancy and clever titles or descriptions make it harder for people (committee and attendees) to figure out what you’re really talking about.</li>
</ul>
<ul>
<li>Limit the scope of the talk: Pick a useful aspect, or a particular technique, or walk through a simple program.</li>
</ul>
<ul>
<li>Explain why people will want to attend: Is the framework gaining traction? Is the app critical to modern systems? Will they learn how to deploy it, program it, or just what it is?</li>
</ul>
<p>To be honest, I don&#8217;t always follow my own advice. But I do try to stick close to it.</p>
<p>Good luck and let me know if you get accepted to speak somewhere. <img src='http://robrusher.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>Adobe Flex is open source&#8230; really!!</title>
		<link>http://robrusher.com/2011/11/16/adobe-flex-is-open-source-really/</link>
		<comments>http://robrusher.com/2011/11/16/adobe-flex-is-open-source-really/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:01:39 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[RIA]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=325</guid>
		<description><![CDATA[<p>For years the Adobe Flex SDK has been &#8220;open source.&#8221; And it was, kinda. But they had never opened it up to the community to help work on the project. Then last <a title="360&#124;Flex" href="http://www.360flex.com" target="_blank">360 Flex</a> 2011 in Denver, Adobe announced that &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>For years the Adobe Flex SDK has been &#8220;open source.&#8221; And it was, kinda. But they had never opened it up to the community to help work on the project. Then last <a title="360|Flex" href="http://www.360flex.com" target="_blank">360 Flex</a> 2011 in Denver, Adobe announced that they&#8217;d support the <a title="Open Spoon Project" href="http://www.spoon.as/" target="_blank">Spoon </a>project which would essentially spoon feed updates and additions to the Adobe Flex SDK team that were created by the community. But that is really still in infancy.</p>
<p><strong>That is until the other day.</strong></p>
<p>Adobe announced that they were donating the Flex SDK to the <a href="http://www.apache.org" target="_blank">Apache Software Foundation</a> (ASF). <strong>It&#8217;s about effen time!</strong></p>
<p>I give the Adobe Flex team a lot of credit for creating a really great product, but in the end&#8230; they could only put so many resources on it for it to make financial sense. Going ASF is the right thing to do.</p>
<p>Adobe, go make more great tools for us&#8230; so that we can continue to inspire and engage our customers with great software.</p>
<p><em><strong>Oh, and I&#8217;m hiring Flex developers. Just thought I&#8217;d throw that out there in case you happened to have been recently laid off.</strong></em></p>
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		<title>Unstoppable force, meet immovable object</title>
		<link>http://robrusher.com/2011/11/12/unstoppable-force-meet-immovable-object-draft/</link>
		<comments>http://robrusher.com/2011/11/12/unstoppable-force-meet-immovable-object-draft/#comments</comments>
		<pubDate>Sat, 12 Nov 2011 16:08:26 +0000</pubDate>
		<dc:creator>Rush</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://robrusher.com/?p=316</guid>
		<description><![CDATA[<p><strong>First of all, the sky is not falling. Flash is not dead. </strong></p>
<p>But with a poorly handled announcement by Adobe regarding the Flash Player plug-in for “<strong>mobile </strong>browsers” it really caused quite a stir. Unfortunately, the intent of the &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong>First of all, the sky is not falling. Flash is not dead. </strong></p>
<p>But with a poorly handled announcement by Adobe regarding the Flash Player plug-in for “<strong>mobile </strong>browsers” it really caused quite a stir. Unfortunately, the intent of the communication was not clear enough for most people. Including most of us in the community. Adobe can only blame themselves for this.</p>
<p>What was lost in the message is that, although they will not be actively adding new features to the <strong>mobile </strong>browser Flash Player, they are continuing to support the <strong>mobile </strong>plug-in.</p>
<p>So what does this change? <strong>Nothing</strong>.</p>
<p>The Flash Player for <strong>mobile </strong>is already NOT on iOS devices. That is not changing <em>that we know of</em>. Flash Player 11 for <strong>mobile </strong>is already on Android, Windows Phone, Blackberry and others.</p>
<p>So again, what has changed? <strong>Nothing</strong>.</p>
<p>What made Flash Player dominate the desktop was its ubiquity. You could count on it being there. Unfortunately, that isn&#8217;t that case for mobile.</p>
<p>And for all the haters, this is by no means throwing in the towel or admitting defeat. Flash Player for mobile is already on 80% of mobile devices. iOS market share is still dropping. Just say&#8217;n.</p>
<p>But the key thing for Adobe was that without the ubiquity that Flash Player has on the desktop, it’s hard to make the same claims of rich interface consistency across platforms. Without the consistency across platforms, you might as well use HTML 5 which is supported as best as possible by all smart phone browsers. And as a tools provider, there resources are better spent where they will make the biggest impact.</p>
<p>You do have to take this decision with a grain of salt. HTML5 is still a specification that is being worked on for a couple of more years. Yes, YEARS before it will become a standard. See some of <a title="HTML5 is the saviour" href="http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/">my points regarding HTML5</a>. We, developers, will have to live through browser compatibility hell again as we did for a decade with JavaScript. yeah.    Since HTML 5 still needs work to get to its promise (<a href="http://www.w3.org/TR/html5">http://www.w3.org/TR/html5</a>), it makes sense for Adobe to put more resources into HTML 5.</p>
<p>Flash Player is not going anywhere, for now. Flash Player for the browser and AIR for Mobile and Desktop at still the easiest and most consistent way to put consistent cross platform engaging experiences in front of users.</p>
<p>&nbsp;</p>
<p>As an aside, I still think that it is a huge mistake by Apple to not allow users to install Flash Player on their tablet. I can care less about phone browsers, they are simply too small. But I am always using the &#8220;full site&#8221; option when browsing on my tablet. And because I&#8217;m on a Galaxy Tab, I get to enjoy all sites as they were meant to be. I do give Apple credit for their impact on the mobile phone world, but I don’t think it will carryover as well on tablets. The competition in the space has already caught and passed them from a quality product perspective. They may have the tablet market share currently, but just like the PC and the phone, they will eventually be swallowed up by the flood of less expensive options that are as good as or even better.</p>
<div id="_mcePaste" class="mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">The “Jimmy the Greek” predictions of the demise of Flash have emerged  again with fervor. To their chagrin, they are slowly realizing that this  is not the case. In fact, Flash is still expanding into new areas.  Cases in point, TV and embedded devices. HTML 5 is still not good enough  nor consistent enough to replace Flash Player, even on mobile.</div>
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		<title>Free Flash Builder 4 Licenses</title>
		<link>http://robrusher.com/2010/06/08/free-flash-builder-4-licenses/</link>
		<comments>http://robrusher.com/2010/06/08/free-flash-builder-4-licenses/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 23:19:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flash Builder]]></category>
		<category><![CDATA[Flex]]></category>

		<guid isPermaLink="false">http://www.robrusher.com/2010/06/08/free-flash-builder-4-licenses/</guid>
		<description><![CDATA[<p>Adobe gives away free copies of the new Flash Builder 4 Standard edition to students, teachers, and unemployed developers. To apply for your free copy, visit <a href="http://bit.ly/FreeFlashBuilder">http://bit.ly/FreeFlashBuilder</a>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Adobe gives away free copies of the new Flash Builder 4 Standard edition to students, teachers, and unemployed developers. To apply for your free copy, visit <a href="http://bit.ly/FreeFlashBuilder">http://bit.ly/FreeFlashBuilder</a></p>
]]></content:encoded>
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		<title>Flash Player is not open == big fat lie; HTML5 is the saviour</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/</link>
		<comments>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:19:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Best Practise]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[osflash.org]]></category>
		<category><![CDATA[Silverlight]]></category>
		<category><![CDATA[SWF]]></category>
		<category><![CDATA[Tamarin]]></category>

		<guid isPermaLink="false">http://www.robrusher.com/?p=217</guid>
		<description><![CDATA[<p><strong>Flash Player is open and SWF is documented</strong></p>
<p>The core of Flash Player is the <a href="http://www.mozilla.org/projects/tamarin/">Tamarin Virtual Machine</a>, which is an  open 		        source project under Mozilla. While the <a href="http://www.m2osw.com/swf_alexref.html">SWF file format</a> is not  fully open, 		        it is documented by &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Flash Player is open and SWF is documented</strong></p>
<p>The core of Flash Player is the <a href="http://www.mozilla.org/projects/tamarin/">Tamarin Virtual Machine</a>, which is an  open 		        source project under Mozilla. While the <a href="http://www.m2osw.com/swf_alexref.html">SWF file format</a> is not  fully open, 		        it is documented by the community on <a href="http://www.osflash.org">osflash.org</a>. Additionally, there are  numerous open 		        source products that read and write SWF files.</p>
<p>The Flash  Player&#8217;s product 		        direction has traditionally been heavily influenced by the  community and 		        their needs. The core language for Flash Player is an  implementation of 		        ECMAScript 262, which is the same specification for JavaScript.  Flex also uses 		        CSS for styling of components/applications.</p>
<p>There are also several libraries included with Flash Player that are licensed through other parties (i.e. h.264) that are not open. Thus, preventing Adobe from making the whole thing open source if they wanted to. Not sure that they would, but this definitely kills the idea.</p>
<p><strong>Come save us HTML5 in 2022 AD</strong></p>
<p>HTML5 has been in the works since 2004 and is still in &#8220;draft&#8221;. Its primary intent is to reduce the need for proprietary plug-ins (like Flash Player and Silverlight).</p>
<p>I can definitely see the benefit of not relying on a plug-in for multiple reasons. There is a concern if users will have the plug-in, but the bigger concern is vendor dependence. I think Adobe has the install base issue covered fairly well, yet it should still be a concern for locked down environments. To the bigger concern, I&#8217;d say that we already depend on companies like Apple and Microsoft quite heavily and that Adobe is far from a fledgling start-up that would be considered very risky. Naturally, I understand to the concern and will help my clients choose the appropriate technology.</p>
<p><strong>The reality is that HTML5 is not coming anytime soon</strong></p>
<p>Steve Jobs, CEO of Apple, claims that &#8220;the world is moving to HTML5&#8243;. How is that going to happen Steve when <a title="Ian Hickson" href="http://en.wikipedia.org/wiki/Ian_Hickson">Ian  Hickson</a>, editor of the HTML5 specification, expects the  specification to reach the W3C Candidate Recommendation stage during  2012, and W3C Recommendation in the year 2022 or later?[http://en.wikipedia.org/wiki/HTML5]</p>
<p>Should we hold off development for a few years while Google (Ian works at Google) finishes the specifications?</p>
<p>Finally, how many different implementations of HTML5 do you think there will be?. There will most likely still be cross browser compatibility issues to deal with.</p>
<p><strong>Flash Player and Silverlight</strong></p>
<p>I&#8217;ll sticking with vendor dependence that I can use now over incomplete technology with potential compatibility nightmares any day!</p>
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		<title>License your Flex and AIR applications</title>
		<link>http://robrusher.com/2010/03/24/license-your-flex-and-air-applications/</link>
		<comments>http://robrusher.com/2010/03/24/license-your-flex-and-air-applications/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 03:31:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AIR]]></category>
		<category><![CDATA[Best Practise]]></category>
		<category><![CDATA[Flash Platform]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[PureMVC]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Cliff Hall]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[RIA]]></category>
		<category><![CDATA[Zarqon]]></category>

		<guid isPermaLink="false">http://www.robrusher.com/?p=215</guid>
		<description><![CDATA[<p>If you need an easy and affordable way to secure your application  against license sharing and &#8216;keygen cracks&#8217;, <a title="Zarqon License Application" href="http://zarqon.net" target="_blank">Zarqon</a> just may be the  answer you&#8217;ve been looking for.</p>
<p>A good friend of mine, Cliff Hall, is most known for the &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>If you need an easy and affordable way to secure your application  against license sharing and &#8216;keygen cracks&#8217;, <a title="Zarqon License Application" href="http://zarqon.net" target="_blank">Zarqon</a> just may be the  answer you&#8217;ve been looking for.</p>
<p>A good friend of mine, Cliff Hall, is most known for the PureMVC framework which was inspired by his his lack of love for the Cairngorm framework. Well, Cliff apparently was irritated by the inability to create licensed products with Flex and AIR too, so he did something about it. <a title="Zarqon License Application" href="http://zarqon.net/" target="_blank">Zarqon</a>. He has created very useful tool for creating a licensed Flex and/or AIR applications. How you implement your app is totally up to  you, Zarqon just helps you easily issue and validate licenses.</p>
<p>Are you a software skeptic, me too! No worries, there a free 30 day trial license  that will allow you to fully evaluate the product and make a decision  about whether it&#8217;s right for you.</p>
<p>It is now in &#8220;beta&#8221;, but if you begin implementation of a Zarqon-licensed product within  the trial period that you plan to launch, let him know and you just may get a free license. Even if you do have to buy a license, it won&#8217;t set you back but $25.</p>
<p>I&#8217;m going to start my testing immediately and I&#8217;ll let you know my  thoughts later.</p>
<p>You can read all about it and sign up for the Beta at                                         <a title="New window will open" href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fzarqon%2Enet&amp;urlhash=BOir" target="_blank">http://zarqon.net</a></p>
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