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	<title>Comments on: Flash Player is not open == big fat lie; HTML5 is the saviour</title>
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	<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/</link>
	<description>experience is everything</description>
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		<title>By: Unstoppable force, meet immovable object</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-4224</link>
		<dc:creator>Unstoppable force, meet immovable object</dc:creator>
		<pubDate>Thu, 17 Nov 2011 03:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-4224</guid>
		<description>[...] worked on for a couple of more years. Yes, YEARS before it will become a standard. See some of my points regarding HTML5. We, developers, will have to live through browser compatibility hell again as we did for a decade [...]</description>
		<content:encoded><![CDATA[<p>[...] worked on for a couple of more years. Yes, YEARS before it will become a standard. See some of my points regarding HTML5. We, developers, will have to live through browser compatibility hell again as we did for a decade [...]</p>
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		<title>By: Newton Venable</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-1498</link>
		<dc:creator>Newton Venable</dc:creator>
		<pubDate>Tue, 01 Feb 2011 16:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-1498</guid>
		<description>Does your website have a contact page? I&#039;m having problems locating it but, I&#039;d like to shoot you an e-mail. I&#039;ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.</description>
		<content:encoded><![CDATA[<p>Does your website have a contact page? I&#8217;m having problems locating it but, I&#8217;d like to shoot you an e-mail. I&#8217;ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.</p>
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		<title>By: Mike</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-565</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Sat, 18 Sep 2010 20:32:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-565</guid>
		<description>It&#039;s not about profit. For me, it&#039;s about freedom from having to pay outrageous sums of money to Adobe for editing tools. Adobe CS is overpriced. I don&#039;t want to have to keep paying money out for each upgrade in the future. 

With HTML5, I can choose from any number of tools to work with Caine cost money, some are free. If one tool developer neglects a platform (Adobe, Carbon, Mac, *cough*), then I can go elsewhere.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not about profit. For me, it&#8217;s about freedom from having to pay outrageous sums of money to Adobe for editing tools. Adobe CS is overpriced. I don&#8217;t want to have to keep paying money out for each upgrade in the future. </p>
<p>With HTML5, I can choose from any number of tools to work with Caine cost money, some are free. If one tool developer neglects a platform (Adobe, Carbon, Mac, *cough*), then I can go elsewhere.</p>
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		<title>By: Darren</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-161</link>
		<dc:creator>Darren</dc:creator>
		<pubDate>Thu, 13 May 2010 23:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-161</guid>
		<description>@confusion, I&#039;d also like you to elaborate on your point. Adobe dropped the licensing restrictions on SWFs in 2008. Mobile companies are encouraged to create their own Flash players under the Open Screen Project. Adobe don&#039;t make a dime off the Flash player - they sell the developer tools.</description>
		<content:encoded><![CDATA[<p>@confusion, I&#8217;d also like you to elaborate on your point. Adobe dropped the licensing restrictions on SWFs in 2008. Mobile companies are encouraged to create their own Flash players under the Open Screen Project. Adobe don&#8217;t make a dime off the Flash player &#8211; they sell the developer tools.</p>
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		<title>By: admin</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-160</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Thu, 13 May 2010 15:55:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-160</guid>
		<description>@confusion
Correct, the actual player is not open but the ActionScript virtual machine running in the player is open source. This would be the equivalent of WebKit in Safari. But you don&#039;t build content to Safari, you build it to WebKit, the same way you would create Flash content for the ActionScript virtual machine.
Additionally, I&#039;m not aware of any restrictions on rendering a SWF and there are several applications that do &lt;a href=&quot;http://www.google.com/search?q=render+swf&quot; rel=&quot;nofollow&quot;&gt;render SWF&lt;/a&gt;. Besides, why would you create another player if Flash Player is already everywhere?. You would only do this if you were say... Microsoft. Enter Silverlight. Consequently, Flash has gotten better with the competition.

Of course, all of this information is posted on the &lt;a href=&quot;http://www.adobe.com/choice/flash.html&quot; rel=&quot;nofollow&quot;&gt;Adobe web site&lt;/a&gt;.

Thanks for the &lt;a href=&quot;http://en.wikipedia.org/wiki/Anonymous_post&quot; rel=&quot;nofollow&quot;&gt;anonymous post&lt;/a&gt; though.</description>
		<content:encoded><![CDATA[<p>@confusion<br />
Correct, the actual player is not open but the ActionScript virtual machine running in the player is open source. This would be the equivalent of WebKit in Safari. But you don&#8217;t build content to Safari, you build it to WebKit, the same way you would create Flash content for the ActionScript virtual machine.<br />
Additionally, I&#8217;m not aware of any restrictions on rendering a SWF and there are several applications that do <a href="http://www.google.com/search?q=render+swf" rel="nofollow">render SWF</a>. Besides, why would you create another player if Flash Player is already everywhere?. You would only do this if you were say&#8230; Microsoft. Enter Silverlight. Consequently, Flash has gotten better with the competition.</p>
<p>Of course, all of this information is posted on the <a href="http://www.adobe.com/choice/flash.html" rel="nofollow">Adobe web site</a>.</p>
<p>Thanks for the <a href="http://en.wikipedia.org/wiki/Anonymous_post" rel="nofollow">anonymous post</a> though.</p>
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		<title>By: confusion</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-159</link>
		<dc:creator>confusion</dc:creator>
		<pubDate>Thu, 13 May 2010 15:03:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-159</guid>
		<description>You are making a big confusion, flash formats, protocols and other might be &quot;open&quot;. But the flash player itself is not open, YOU are NOT ALLOWED to create software that renders SWFs(if this would be true, then every mobile company would develop its own FlashPlayer without paying Adobe a dime)

Obscure projects like Gnash exist, but try asking Adobe if those projects are legal in their view :D</description>
		<content:encoded><![CDATA[<p>You are making a big confusion, flash formats, protocols and other might be &#8220;open&#8221;. But the flash player itself is not open, YOU are NOT ALLOWED to create software that renders SWFs(if this would be true, then every mobile company would develop its own FlashPlayer without paying Adobe a dime)</p>
<p>Obscure projects like Gnash exist, but try asking Adobe if those projects are legal in their view <img src='http://robrusher.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: Don Burnstein</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-157</link>
		<dc:creator>Don Burnstein</dc:creator>
		<pubDate>Tue, 11 May 2010 23:05:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-157</guid>
		<description>It seems more like profits are the primary driver of this decision not to allow Flash on the iPad or the iPhone. Flash applications, including business applications can be developed on inexpensive hardware and with relatively inexpensive tools. In addition there are countless thousands of small groups of UI designers and Coders that could be adding substantive applications to both devices now. 

But once you do the Math and if you realize that Math has to favor Apple then it becomes easier to understand why this HTML5 argument is being used in place of the real reason: Profits. 

After looking into what it takes to develop apps for both devices, I realized one should have the latest Mac Hardware and O/S. That is sale number one that can run $600 to $1000.00 with an unknown amount of gross profit for Apple. The second component for a developer is buying one or both of the output devices. That can mean an additional $700-$1200 In revenue not to mention monthly connections costs. 

Then there is the $99 fee to Apple if one develops for the App store or an even higher fee if one is developing for the enterprise.  

While there are some ways to develop on the PC one still has to buy JavaScript foundations, the target devices and ultimately a VM with the latest Mac OS or a Mac PC to run it.  Once all that is in hand in whatever variation one can afford, then there is small matter of the learning curve on the Mac OS for PC users and a  the lower Level programming language of C Objective.  This is not like learning action script, Ajax, or Java script and say ColdFusion or PHP for calls to a server to connect to a database.

 This is the language the Mac OSX apps are developed as I understand it. That means books , time ( what&#039;s more expensive than time?) and the hope that sufficient skills can be developed to write an application that rises somewhat about the level of iFart. 

Although there is no evidence of it now, does anyone believe for a second that Apple isn&#039;t looking at and/or developing a software application similar to Microsoft&#039;s expensive Visual Studio to enhance the profits? This is where the real money lies outside of the huge profits the devices themselves are already generating. That takes out Flash Professional and some of the lighter development tools for Flash and hands the hardware and the software profits to Apple for every developer who has been off shored or had their prices driven into the mud, to spend a huge amount of upfront money when lower level programming skills may be beyond them. 

That&#039;s what I saw. This has absolutely nothing to do with HTML 5 in my opinion, and everything to do with Apple closing the development circle with its own set of software tools that can be sold with the Mac PCs and the target devices along with training, books, and some commission off the monthly connection fees

I would venture to guess that much discussed Halo effect of iPhone and related products owes quite a bit to Developers having to buy Apple Hardware to develop apps for Apple Hardware. 

No software developer can ignore the rising user base of Apple’s consumer products or the potential for enterprise use.  Someone once said that Steve Jobs is more of a monopolist than Bill Gates. Bill is a tough act to beat. But judging from the relative parity of each companies market cap, I&#039;d say the stakes are getting very high for Apple to continue to produce earnings growth that justifies their lofty valuation. To double the stock from here means going to a half a billion dollar market cap. That is reminiscent of Microsoft and Cisco in the days of dotcoms. 

HTML 5 has absolutely nothing to do with it while making money now has everything to do with it. Letting Adobe in the door is the last thing Apple wants right now. Not because of some &quot;security issues&quot; , but because of the  profits that can be had now, not in 2012 or 2018. No public company can afford to think in those time frames not with Wall Street watching every move Apple makes to see if there is some hole in its armor or Steve Job&#039;s. That&#039;s what you get when you hit the top. He is looking at best 6 months from now. Let’s see what new software gets released between now and then. That should be a good &quot;tell&quot; on whether HTML 5 has anything whatsoever to do about Apple&#039;s decision making process. Give this 6 months to play out.</description>
		<content:encoded><![CDATA[<p>It seems more like profits are the primary driver of this decision not to allow Flash on the iPad or the iPhone. Flash applications, including business applications can be developed on inexpensive hardware and with relatively inexpensive tools. In addition there are countless thousands of small groups of UI designers and Coders that could be adding substantive applications to both devices now. </p>
<p>But once you do the Math and if you realize that Math has to favor Apple then it becomes easier to understand why this HTML5 argument is being used in place of the real reason: Profits. </p>
<p>After looking into what it takes to develop apps for both devices, I realized one should have the latest Mac Hardware and O/S. That is sale number one that can run $600 to $1000.00 with an unknown amount of gross profit for Apple. The second component for a developer is buying one or both of the output devices. That can mean an additional $700-$1200 In revenue not to mention monthly connections costs. </p>
<p>Then there is the $99 fee to Apple if one develops for the App store or an even higher fee if one is developing for the enterprise.  </p>
<p>While there are some ways to develop on the PC one still has to buy JavaScript foundations, the target devices and ultimately a VM with the latest Mac OS or a Mac PC to run it.  Once all that is in hand in whatever variation one can afford, then there is small matter of the learning curve on the Mac OS for PC users and a  the lower Level programming language of C Objective.  This is not like learning action script, Ajax, or Java script and say ColdFusion or PHP for calls to a server to connect to a database.</p>
<p> This is the language the Mac OSX apps are developed as I understand it. That means books , time ( what&#8217;s more expensive than time?) and the hope that sufficient skills can be developed to write an application that rises somewhat about the level of iFart. </p>
<p>Although there is no evidence of it now, does anyone believe for a second that Apple isn&#8217;t looking at and/or developing a software application similar to Microsoft&#8217;s expensive Visual Studio to enhance the profits? This is where the real money lies outside of the huge profits the devices themselves are already generating. That takes out Flash Professional and some of the lighter development tools for Flash and hands the hardware and the software profits to Apple for every developer who has been off shored or had their prices driven into the mud, to spend a huge amount of upfront money when lower level programming skills may be beyond them. </p>
<p>That&#8217;s what I saw. This has absolutely nothing to do with HTML 5 in my opinion, and everything to do with Apple closing the development circle with its own set of software tools that can be sold with the Mac PCs and the target devices along with training, books, and some commission off the monthly connection fees</p>
<p>I would venture to guess that much discussed Halo effect of iPhone and related products owes quite a bit to Developers having to buy Apple Hardware to develop apps for Apple Hardware. </p>
<p>No software developer can ignore the rising user base of Apple’s consumer products or the potential for enterprise use.  Someone once said that Steve Jobs is more of a monopolist than Bill Gates. Bill is a tough act to beat. But judging from the relative parity of each companies market cap, I&#8217;d say the stakes are getting very high for Apple to continue to produce earnings growth that justifies their lofty valuation. To double the stock from here means going to a half a billion dollar market cap. That is reminiscent of Microsoft and Cisco in the days of dotcoms. </p>
<p>HTML 5 has absolutely nothing to do with it while making money now has everything to do with it. Letting Adobe in the door is the last thing Apple wants right now. Not because of some &#8220;security issues&#8221; , but because of the  profits that can be had now, not in 2012 or 2018. No public company can afford to think in those time frames not with Wall Street watching every move Apple makes to see if there is some hole in its armor or Steve Job&#8217;s. That&#8217;s what you get when you hit the top. He is looking at best 6 months from now. Let’s see what new software gets released between now and then. That should be a good &#8220;tell&#8221; on whether HTML 5 has anything whatsoever to do about Apple&#8217;s decision making process. Give this 6 months to play out.</p>
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		<title>By: admin</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-156</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Tue, 11 May 2010 21:55:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-156</guid>
		<description>@Bill, I think you are referring to Acrobat Reader, which is not Flash Player. But since both are fairly ubiquitous I can understand the frustration.
As a developer of these technologies, I also understand our clients desire to provide a better experience to their users. For comparison, look at a few sites like http://www.elitchgardens.com vs. http://disney.go.com, the experience is much more rich at Disney.com. Then look at an email or web page that you&#039;ve printed vs. a PDF, again the look and polish of the content is much more controlled.

These are the things our clients want, which is why plug-ins exists and HTML5 is being developed. As far as I know, HTML5 does not plan to be a replacement for PDF (anyone read the spec?).</description>
		<content:encoded><![CDATA[<p>@Bill, I think you are referring to Acrobat Reader, which is not Flash Player. But since both are fairly ubiquitous I can understand the frustration.<br />
As a developer of these technologies, I also understand our clients desire to provide a better experience to their users. For comparison, look at a few sites like <a href="http://www.elitchgardens.com" rel="nofollow">http://www.elitchgardens.com</a> vs. <a href="http://disney.go.com" rel="nofollow">http://disney.go.com</a>, the experience is much more rich at Disney.com. Then look at an email or web page that you&#8217;ve printed vs. a PDF, again the look and polish of the content is much more controlled.</p>
<p>These are the things our clients want, which is why plug-ins exists and HTML5 is being developed. As far as I know, HTML5 does not plan to be a replacement for PDF (anyone read the spec?).</p>
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		<title>By: Bill</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-155</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Tue, 11 May 2010 21:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-155</guid>
		<description>It doesn&#039;t mapper if its open or not.  

There are documents on the web and we want to read them.  Thus we have to use it.</description>
		<content:encoded><![CDATA[<p>It doesn&#8217;t mapper if its open or not.  </p>
<p>There are documents on the web and we want to read them.  Thus we have to use it.</p>
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		<title>By: admin</title>
		<link>http://robrusher.com/2010/05/10/flash-player-is-not-open-big-fat-lie-html5-is-the-saviour/comment-page-1/#comment-154</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Tue, 11 May 2010 21:30:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.robrusher.com/?p=217#comment-154</guid>
		<description>Correct, I do have a long relationship with Flash Player (RIAs built using Adobe Flex), but an even longer relationship with web development. I would also say that it is hard to lump all Flash content together since Flex-based applications are significantly different than traditional Flash Pro content.

My point in this post wasn&#039;t that HTML5 is not warranted or even useful, but that it is no more risk averse than any other technology. And since HTML5 is still not complete, despite what Steve Jobs says, I would put money on it that the browser manufacturers end up creating their own versions of HTML5 thus perpetuating the cross browser saga.</description>
		<content:encoded><![CDATA[<p>Correct, I do have a long relationship with Flash Player (RIAs built using Adobe Flex), but an even longer relationship with web development. I would also say that it is hard to lump all Flash content together since Flex-based applications are significantly different than traditional Flash Pro content.</p>
<p>My point in this post wasn&#8217;t that HTML5 is not warranted or even useful, but that it is no more risk averse than any other technology. And since HTML5 is still not complete, despite what Steve Jobs says, I would put money on it that the browser manufacturers end up creating their own versions of HTML5 thus perpetuating the cross browser saga.</p>
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